Triathlon & Open Water
NSPF® Certified Pool & Spa Operator®
70+ Triathlons: Sprint, Olympic, 70.3 & 140.6
Liquid Lifestyles® Coach since 2005
BOOK A PRIVATE LESSON WITH COACH MIKE
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18-hr. Booking Window: Online registration for classes and private lessons must be done 18 hours in advance. Please contact your coach directly to coordinate short notice lessons or call the office for assistance / 216.543.4181
GET TO KNOW COACH MIKE
ONE WORD THAT DESCRIBES ME
5 FUN FACTS ABOUT ME
My wife and I were born 36 hours apart in the same hospital. We didn’t officially meet until we were sixteen. We married in 1992.
Before joining Liquid Lifestyles as a partner, I was a serial entrepreneur who failed miserably on my first attempt: an outdoor adventure and kayak retailer. From the ashes of that misadventure, I built a successful sports sales and marketing agency. After selling that company, I launched a sports nutrition e-commerce business, ran it for 8 years and sold it upon acquiring a sports nutrition manufacturer out of Canada.
My garage looks like a bike shop. I have six bikes: two road bikes, a time-trial bike, a cyclocross bike, a fat tire bike, and a tandem. My son has 4 bikes and my wife has 2. The optimum number of bikes to own is N+1 with “n” being the number of bikes you currently own. Next on my shopping list is a mountain bike.
I am an avid photographer and began my journey working in a camera store in college. I started with film based SLRs and transitioned to digital in 2001, eventually migrating to DSLRs. I own just about as many cameras, lenses and drones as I do bicycles. All of the artwork in our home is my photography and I took many of the images on Liquid Lifestyles’ website and social media.
I have ridden several self supported bike tours: Venice, Italy to Innsbruck, Austria (2001), Maryland to Tennessee along Skyline Drive & The Blue Ridge Parkway (2009) and rode around Lake Erie (2010). My son and I are planning on riding our Fat Bikes from Calgary to Denver along the Continental Divide Trail when he graduates from Ohio Wesleyan University in May 2019.
“That's been one of my mantras -- focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it's worth it in the end because once you get there, you can move mountains”. - Steve Jobs
“Nobody trips over mountains. It is the small pebble that causes you to stumble. Pass all the pebbles in your path and you will find you have crossed the mountain.” - Unknown
“Our attitude calibrates our reality” - Mike Cousino
“Never put a short term goal ahead of a long term goal.” - Mike Cousino
When I did my first triathlon in 1991 I, like so many others, struggled to get through the swim. Back then my training plan was to just go to the pool and swim yards. The more the better and the harder the better, or so I thought. After several years of this strategy, I was experiencing a modest level of success relative to how I started. When I was introduced to Liquid Lifestyles through a triathlon swim group, circa 2004, I was hesitant. I reluctantly did the prescribed drills during practice and questioned the concepts and new focal points. I actually felt like I was going slower in the water until we started timing our sets. It was only then that I learned I was actually going faster with less effort! I was hooked. I trained with Liquid Lifestyles for a number of years with an entirely new mindset – one that was focused, critical and embraced the concepts that once seemed so counter-intuitive. My personal swimming experience has been incredibly rewarding since then and I’m excited to share the process of smart training and smart swimming with others. Since 2009 I’ve had the rewarding experience to assist at weekend workshops, open water clinics and offering private lessons to recreational swimmers, triathletes and beginners of all backgrounds and ability levels.
I have competed in over 70 triathlons (and counting) - everything from sprint distance to 140.6 full distance triathlons. Whether you are just getting started or stepping up to your first Half or Full Ironman I can help you reach your swimming goals and PR in any distance.